About Us
Gunforce is built on a long history in the firearms industry and a strong commitment to helping customers find the right equipment with advice they can trust.
Formerly EuroOptic Australia, Gunforce has grown from a family-owned business with more than 30 years of industry experience. The business traces its roots back to 1985, when Dr Ray Dennis began a firearm shop in the back room of his dental practice in Cleve on South Australia’s Eyre Peninsula.
Today, Gunforce operates one of the largest firearms showrooms in South Australia. Located in Hindmarsh, just outside the Adelaide CBD, the showroom spans 250 square metres and features more than 200 firearms on display at any one time.
Alongside the showroom, the Gunforce website continues to expand with a growing range of quality products, giving customers access to leading brands, trusted equipment, and expert support both in store and online.
At Gunforce, we combine quality products, expert advice, and personal service to help you choose the right gear with confidence.
The Gunforce team is made up of experienced professionals with practical knowledge across pistols, rifles, shotguns, scopes, and accessories.
Our staff combine hands-on industry experience with extensive product training, allowing them to provide clear, practical advice based on your individual needs. Whether you are purchasing for sport shooting, hunting, or general use, our team is here to help you make the right choice.
We take pride in offering personal service and genuine support, so you can feel confident that you are getting the right products and the right advice every time.